Big headlines on Drudge this week, linking to The Daily Caller –
Well, because of our cynicism here, we can sniff these things out, and this story turns out to be a big head-fake. More on the real answer below, but first I’ll explain why the above article is so sneaky.
The Daily Caller does not appear to carry a whole lot of pharmaceutical ads, so we can trust them, can’t we? But is this article as much news, as it is an ad? Well, it turns out every word they published is true…. but they left a really big piece out. Where we come from, that’s called “lying by omission“.
The article is based on a published medical journal study, downloadable here, and (we saved a copy) here, and it appears that’s all the hint we’ll get as to who is profiting by putting out such a terrifying story.
Well, if we open the study link in our favorite PDF reader and scroll down to the near bottom, we come to “Acknowledgements”, and there it is:
This work was supported, in part, by a cooperative agreement (SKL01/PO#4700516733) from Sonofi Pasteur, Swiftwater PA 18370. The funder had no role in the design and conduct of the study; collection, management, analysis, and interpretation of the data; preparation, review, or approval of the manuscript; or the decision to submit the manuscript for publication. The project could not have been completed without the help and organization of Kathleen McManus at The Shepherd Institute for Lice Solutions, West Palm Beach, FL, and the 71 volunteers who collected the lice used in this research. We wholeheartedly thank each of them for their interest and efforts. The findings and conclusions in this article are those of the authors and do not necessarily represent the views of the sponsor.
Because we know the real answer, we cynically translate the entire study and story as: